- Publisher: Al-Qadisiyah Journal for Administrative and Economic Sciences
- Available in: PDF
- DOI: 10.33916/23.4.2021/59-70
- Published: December 24, 2021
Investigating the effect of internal, competitive and environmental
marketing strategy on performance with the effect of mediating the
development of education
Nadia KazemAwad Al-Ramahi3
Faculty member of Ferdowsi University of Mashhad. Mashhad. Iran
Corresponding Author: Nadia KazemAwad Al-Ramahi
Abstract : Paying to provide better services to the customer requires various factors and resources, and manpower is
the most important of these resources. Informed, trained, motivated and interested human resources who understand
the organizational goals of meeting the needs of customers and can produce and provide quality products and
services. The purpose of this study is to investigate the effect of internal, competitive and environmental marketing
strategy on performance mediated by the development of education at Al-Qadisiyah University in Iraq. The study
population in this study is all managers and staff of Al-Qadisiyah University in Iraq, whose number was 1432 people.
Then, the relationship between the variables was analyzed by structural equation method and smart pls software.
Finally, the results showed that internal, competitive and environmental marketing strategies have a positive and
significant effect on performance mediated by the development of education at Al-Qadisiyah University in Iraq.
Keywords: Internal Marketing Strategy, Competitive Strategies, Environmental Factors, Education