Role of The Value Propositions In Enhancing Customer ExperienceBased Response
Hussein Falah Ward Al-badry
Nimir Jasim Omran
Al-Qadisiyah University – College of Administration and Economics
Corresponding Author: Nimir Jasim Omran
Abstract : Current research seeks to identify the role of the Value Propositions as an independent variable through its
dimensions( Economic value, Functional Value, Emotional value, Symbolic value) in customer response based on
experience in its dimensions (Product experience, Outcome focus, Moments-of-truth ,Peace-of-mind) a search sample
(282) of company and store sales delegates included the search community. For the purpose of achieving the goal of
research, resolution has been adopted in the collection of data on research variables, results were obtained using
statistical programmers such (Spss.v.24) and (Amos. V.24) to Analyze data to arrive at conclusions, most notable was
a correlation and influence between the customer value proposal and the client’s experience-based response based on
the findings, a set of recommendations was made, of which the most important were: (the need for companies to be
interested in improving their sales vis-à-vis competitors, demonstrating the need for advanced information technology
to improve their methods of delivering products to the market), thus contributing to overcoming some of the current
or future constraints.
Key words: Value Propositions – Customer Experienc
