The role of customer acumen in adopting new products
A survey of opinions of a sample of delegates of mobile phone sales in
Iraq
Prof. Dr. Atheer Abdul Amir Hassouni, Adaweya Hatem Hassan
University of Al-Qadisiyah/College of Administration and Economics
| Corresponding Author: Adaweya Hatem Hassan eadawiuhhatim@gmail.com |
| Abstract : The purpose of the current study is to measure the role of customer acumen in adopting new products represented by (emotional commitment, effort, product advantage, product novelty, personal standards, goal orientation, control system, and customer perceived participation) towards a group of sales delegates of mobile phone in Iraq, and the study sample was represented by (175) delegates distributed over Central Euphrates governorates, which stimulated study to adopt questionnaire tool in order to measure the availability of customer acumen and adopt new products in the studied sample, as well as strive to achieve results that study seeks The answer is by adopting a set of statistical tools represented by the normal distribution, structural modeling equation, Cronbach alpha coefficient, mean, standard deviation, Pearson correlation coefficient by (SPSS.V.25), and regression coefficients that were extracted by the program (AMOS. V.24), this study found a statistically significant correlation and impact relationship between customer acumen and adoption of new products, which contributed to reaching a set of important results for major companies Perhaps most prominent of these results will be aimed at studied companies focus on achieving excellence in their products in order to improve customer acumen and attract largest possible number of customers, which contributes to improving customer acumen by Adoption a positive relationship with customers and ensuring maintenance of customer satisfaction and loyalty. Keywords: Customer acumen & adoption of new products. |
