- Publisher: Al-Qadisiyah Journal for Administrative and Economic Sciences
- Available in: pdf
- DOI: DOI:10.33916/23.1.2021/1-15
Abstract : This study cheeks the impact of technological and marketing capabilities in their dimensions (market-sensing capability, brand management capability and customer relationship management capability) on the innovation ambidexterity in its dimensions (Innovation Exploratory and Innovation Exploitative). The study’s sample includes (121) managers from private banks in (Diwaniyah, Babil, Najaf, Holy Karbala, and Muthanna). The study depends in collecting data and information on the analytical description method, and the questionnaire. The study concludes that there is a significant impact relationship for technological and marketing capabilities in the dimensions of innovation ambidexterity.
Keywords: Technological capabilities, Marketing capabilities, Innovation Ambidexterity.